Florencia Arias was born and raised in Argentina. Her passion for design and style began at a very young age, around her mother who taught her to sew, knit and crochet. She started creating custom pieces for herself and friends.

In 2004 she moved to Honolulu HI after completing her Fashion Design Education in Buenos Aires and California.

Inspired by Hawaii's natural beauty, and driven to create a contemporary line, Florencia Arias brand was founded in 2009.

Florencia draws inspiration  from her latin culture, modern trends with touches of Honolulu's tropical lifestyle.

Each line is unique, timeless and versatile enabling women to feel sexy without sacrificing comfort and sophistication.